April 17th, 2023
Website Design Bromsgrove
15 Reasons You Need A Website Now!
Does your business have a website? Does your business have a strong online presence? Why Not?
In 2022 a staggering 29% of businesses did not have a website. More amazingly, 49% of businesses in 2019 did not have an online presence.
So why was there such a change? Why was there an increased interest in online services and stores from customers?
Here are my top 15 reasons your business needs a website and a strong online presence to be successful.
1. OPEN 24 HOURS A DAY 7 / 7 DAYS A WEEK
If your business has a website then you need never put up a closed sign again! Customers can browse your products and services, see answers to your most frequently answered questions, book appointments and buy products all while your doors are closed! However, you do need a skilled web development team to support you with this.
2. YOU CAN TARGET A MUCH LARGER SHARE OF THE MARKET!
Without an online presence your target market is limited. You can only grab a limited number of clients without spending vast amounts of cash on printed advertising and marketing. However, with an online marketing strategy, such as a website, you can target a much larger market and see much greater rewards at less cost to your business. Being online extends your working hours and whatever you sell or services you offer you are able to do so at a greatly reduced cost.
3. INCREASE YOU GLOBAL PRESENCE AND MARKETING
An online business can reach out to a global audience and really put your company on the map. The more countries you are able to target the more successful your business will be. This is another reason why your small business needs a website. The cost of a website is a small price to pay to attract clients from across the globe without ever needing to be with them in person.
“Capture and engage the next generation with your business services and products”
4. ENGAGE AND CAPTURE THE ATTENTION OF A YOUNGER AUDIENCE
Young people spend an unimaginable amount of time online and current trends are shifting. Young people prefer to shop online rather to visit a ‘bricks and mortar’ business. It is more convenient and products and services are often cheaper. Without an online presence how are you going to compete with this? Having an online business means you can attract a younger generation who spend their money based upon instinct rather than doing research.
5. EDUCATE THE WORLD ABOUT YOUR BUSINESS BRAND.
Potential clients are always interested in the ethos and background of your business. Who are you? What are your goals? What makes you better than your competitors?
Publishing this information about your business offers you a better chance of generating potential leads. You can help engage your clients and increase their interest in your products and services. You can also add a blog to your business website so that customers feel that you are giving them something, you are supporting their needs and problems. You are not sonly interested in making money. This can build great trust and authority between your business and customers.
“A business website is the first step of your marketing plan. It is cheaper than you think. It will cost far less than printing expensive brochures, business cards and repeated leaflet drops that offer poor results.”
6. A WEBSITE IS PART OF YOUR MARKETING PLAN.
Your business website should be the first step in you marketing action plan. Even before spending money on designing brochures and business cards. Every one of your marketing campaigns should start on the landing page of your website so that visitors see it as soon as they ‘land’ on your website. A skilled an experienced designer can deisgn your website in such a way that you you able to convert these visitors from cold leads, to warm leads and into paying clients.
7. A BUSINESS WEBSITE IMPROVES YOUR AUTHORITY AND CREDIBILITY
Having a well designed business website with a strong presence makes your business more credible and legitimate. You cannot escape the fact that we now live in a digital world. Not so long ago it was important to have a physical business address. Online visitors believe that if you have a website for your business your company is real and legitimate. It is essential that you business website is ; user friendly; well-structured manner; elegant or at least follows your business branding; and communicates your services clearly within 5 seconds of landing on your page. Again, this is where an experienced web designer will help your site stand out against your competitors.
8. SOCIAL MEDIA
If you are running a business you must have a social media presence on Twitter, LinkedIn, and Facebook. It increases your brand’s value. It is especially effective if you upload creative photos, interact with your customers and run special offers and competitions that will attract your customers.
9. A WEBSITE OFFERS BETTER CUSTOMER SUPPORT
You can improve your interaction with your clients by creating a customer support page on your website. It is particularly helpful when you need to support customers across different countries. It is also great for businesses that can’t afford a customer care phone service. You could also add an FAQ page for customers so that their queries can be answered before having to contact you.
10. A WEBSITE ALLOWS YOU TO BETTER ACHIEVE YOUR BUSINESS GOALS
A business website brings you closer to achieving your business goals. Allow someone else to create and maintain your website so that you can concentrate on doing what you do best…running your business! To remain competitive you need to create small, achievable and measurable goals. A website gives structure to your business and you can monitor your visitors interactions with analytics. You may well get a clearer idea about how to run your business.
11. Online Sales
The e-commerce industry in the UK is worth £533 billion which means if you don’t have a website you are losing out on an awful lot of business. The percentage of online sales is growing exponentially each and every year. You do not need to close your physical store because both combined together will give you maximum revenue. There will still be many customers who enjoy visiting a ‘bricks ‘n’ mortar’ store for the human interaction and personalised service.
12. USING A CMS ALLOWS YOU TO TRY OUT NEW BUSINESS IDEAS EASILY
I would wholly reccomend developing your business website using a content management system ( CMS) such as WordPress. It puts you in charge of the content which you can can easily change and edit as easily as using a word processor such as Microsoft Word. It allows you to test new ideas and site visitors will tell you right away if it is working or not. You can use analytics software (such as the free Google analytics) to track your success or allow your web developer to do this for you and produce a weekly/monthly report. Put your new product or service on your website and see if visitors are engaging with it or not.
13. YOU CAN BUILD YOUR OWN FREE WEBSITE
You can create a free website on WordPress if you have no budget. Try it out see how it works, make some money, and when you have enough money, contact an e-commerce web development company for support in developing a secure, robust, well-designed website to start growing your business even further.
14. YOUR COMPETITORS WILL HAVE BUSINESS WEBSITES!
Your competitor has a business website and so you need to have one as well. Customers will do a lot of research before buying a product or investing in a service. If you don’t have a website you are supporting your competitors in gaining more web traffic. It also means that you are not keeping up with the latest technology and failing to make your business a success.
15. WEBSITES ARE A VALUABLE RESOURCE FOR EMPLOYEES TOO!
Your new website should be for employers not just your customers. You can create extra pages or even a sub-domain to upload pictures, instructional videos, how-to guides, company policy and procedures and guides to for staff to better support customers. It makes your employees feel valued. You have invested in choosing the best employees for your business so look after them. They will work harder for you and in the long-term you will reap the rewards.
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