Health and Fitness
“Do I really need a health and fitness website?”
A question I get asked all the time. Many small to medium business owners have chosen to build their brand on social media for free rather than investing in a purpose built health and fitness website. Social media, without doubt, is a solid tool to engage with current clients and even find new ones. However, relying solely on social media as your online presence seriously narrows your reachable audience.
Here are some interesting facts:
- 6,586,013,574 searches a day worldwide. That is six billion, five hundred eighty-six million,
thirteen thousand, five hundred and seventy-four! 77% of those are through Google.
- In comparison, on average there are just five hundred million tweets sent each day. Thats about 13 times less.
- 118 billion searches are made using mobile devices and just over 83 billion using desktops.
- 68% of sports and health searches are initiated on a mobile device.
- 72% of consumers who perform a local online search visit a store or service within five miles.
- Almost 50% of mobile searchers visit a store or purachase a service within one day of their search.
Therefore, if you rely on social media for potential leads there is a fairly high chance that you are missing out an an awful lot of business!
Now, having a stunning website is simply not enough on its own. You need further elements in order to be found by Google and other search engines, rank well in the search results and reach page one of Google and convert prospects into new clients and members.
68% of sports and health searches are from a mobile device.
Heres my top 5 recommended elements every health and fitness website should have!
- Lead forms: The main aim of your website is to encourage online visitors to visit your gym, fitness studio or classes in person. To achieve this your site must have ‘lead forms’ to collect contact information from these visitors. You can then involve them in an email or newsletter campaign.
- Call-to-action: The greatest way to get online visitors to fill out your form is through the use of ‘calls-to-action’ or CTAs. This encourages visitors to submit their information via a form. Great CTA strategies to use include: Schedule your free health consultation, sign up for your free or discounted first class, get your first week free!
- Responsive design: As you now know the vast majority of local searches occur on mobile devices. If your website isn’t mobile-friendly there’s a high chance that visitors will get frustrated of pinching to zoom in on your content or clicking on tiny buttons and instead, visit your competitors’ website. Employ responsive designs to ensure your site will look great on almost any device.
- Stunning images: Blurred, pixelated and low quality images look cheap and unprofessional and do little to sell your services. The images you insert on your website reflect the high-quality services training you provide.
- Search engine optimization: Just creating a website does not mean it will appear in Google search results. In order to have a strong presence in the search results your website needs to be optimized. Search engine optimization, or SEO, is the technique of making improvements both on and off your site to help it get found online.
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